I know at times it's tough enough to stay on your workout program, but I'm often asked why it's so difficult to stay on your proper diet plan.

My answer is a simple one. First off we live in a society where food temptations are everywhere. Simply take a walk through any grocery store and you'll see unhealthy food items displayed everywhere, especially in the center of the store. Turn on the TV and you'll be assaulted with commercials for great tasting but fattening foods. Open a magazine and you'll see great ads for sugary snacks. Go down the street and you'll have restaurant signs screaming for your attention. See why it's so hard to stay on the program.

In addition to outside pressures, most of us have a deeply ingrained positive associations with indulging in food. By this I mean that we often eat for all different reasons in addition to real hunger. For example:

Food is often used as a reward when we achieve a goal. Food is often used to comfort us when things get tough. Food often is often used as a stress relief when things become overwhelming. Fatty foods taste great and we like them, so they often become a habit that we enjoy.

Sounds overwhelming doesn't it. It can be; but you can fight back by using the most powerful weapon you have; your brain. Your mind is an amazing thing. Once your mind is made up about something it is nearly impossible to change it.

Defeating temptations for food is all about building negative associations in place of the existing positive associations you've developed for some foods. To defeat these temptations try this simple 2 step program to harness the power of your mind to win this food war.

Step #1: - Create a Strong Negative Association with all the foods you know you shouldn't eat.

Why shouldn't you eat these foods?

• They make you unhealthy.
• They cause you to gain weight.
• They drains your energy.
• They kill your confidence.
• They degrade your quality of life.
• They hurt your love life.

Now every time that you encounter tempting food items simply focus on your list of negatives, and don't eat them. It's time to kick those cookies off their pedestal and to replace them with something healthy. It's really that simple, and you can do it.

Step #2: Create a Strong Positive Association with all the GOOD STUFF

What do you love about healthy foods?

• They make you healthy.
• They causes weight loss.
• They boost your energy.
• They help builds your confidence.
• They improve your quality of life.
• They enhances your love life.

So there it is a simple solution to beat food temptations. Stay focused on healthy food. Shop the around the outside of the grocery store, not them middle. Browse the aisles of a natural food store. Walk through a farmer's market. Bring healthy snacks to work. Clear your kitchen of anything unhealthy. If you use this simple 2 step program you will soon find that healthy food is your favorite food. and the food that once tempted you will become a thing of your past.

Now for some more good news to help you win the battle, it's called The "Domino Effect." Here's how it works. Regular exercise makes it easier to eat healthy. Just as healthy eating makes you more likely to exercise. It's the domino effect. When you begin to make a positive change in one area of your life other areas will soon follow.

Remember, while nutrition is vitally important for weight loss and good fitness, true results are achieved through a combination of both nutrition and challenging, progressive exercise.

So there it is. You can do it, you can achieve your fitness and weight loss goals. Just apply these simple steps and you will quickly on your way to a healthy and fit you. If you need any help or have any questions feel free to contact me at any time and I'll be happy to help.